MODULE 1: Expectations of an Early-Stage CEO As A Marketing Leader and Contributor
MODULE 2: Hiring FTEs vs Contracting
MODULE 3: Tablestakes - Brand, Website, Content, Social Media, Tech Stack
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Introduction & Goals (5:26)
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Brand Representation: Logo, colors, tagline, story (41:07)
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Content: Pieces You Need to Have (82:45)
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Social Media: Platforms and Presence (56:28)
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Building Your Tech Stack (51:05)
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Download - Checklist: Content Deliverables
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Download - Checklist: Content to include on a website
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Download: Example of a Solution Brief(IBM)
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Download: Recommended Marketing Tech Stack Vendors
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Download: Social Platform Posting Guidelines
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Download - Checklist: Website Audit
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Download - Checklist: Website Testing & QA Checklist
MODULE 4: Marketing Automation
MODULE 5: Contact List Building
MODULE 6: Influencers
MODULE 7: Budgets
MODULE 8: Other Marketing Things
