What if you could set up your start-up's marketing infrastructure and implement proven marketing strategies with confidence?

Maybe you…


- Have been tasked with setting up marketing basics but you don’t know where to start

- Feel confused about all the different marketing strategies and offers available

- Don’t have the budget to hire a marketing professional or agency but need to start marketing your business

What if you …




Knew exactly where and how to get started


Could focus your efforts and budget


Understood what works for different stages of growth




…without having marketing experience


…without having to hire expensive contractors

…without spending weeks researching platforms, strategies, and tactics

…and without wasting precious time going to market

This Marketing Blueprint for Startups course guides you in setting up your startup's marketing efforts in all these areas:


- Developing your brand representation
- Creating an easy-to-consume and high-converting website
- What content you need to have and how to create it
- How to begin and nurture your social media presence
- What to consider as part of your technology stack
- How to set up marketing automation, including email sequences
- How to build contact lists for prospects, partners, and press
- Developing an influencer strategy, including press, analysts, and podcasters
- Determining your market budget, how to allocate it across channels, and measurement
- Considerations and planning for events
- Choosing spokespeople and getting them comfortable in the limelight
- Who to hire as full-time employees and when to contract work out

 …and more!

Introducing…


Marketing Blueprint for Startups



Meet your instructor, Rosa Lear


I’ve spent a lot of my life running marketing for startups, mid-size organizations, and enterprises and came to the conclusion that many early-stage companies lack the expertise to know what systems and strategies to implement that will help them in their current stage and enable scale as they grow.


This course incorporates the best practices, tips, and learnings I’ve gathered throughout my 20+ year career to help startups begin on the right foot to support brand development, acquire customers, scale over time, and meet corporate goals.

Marketing Blueprint for Startups is a self-paced, online program designed to take you from not knowing where to start with marketing…


To…
- Understanding what components and strategies need to be implemented at each stage
- Developing a trustworthy brand that customers respect
- Creating thought leadership and educational content that people want
- Generating true demand for your solutions

The course includes:

Video Lessons

Step-by-step direction on why, what, and how to implement a complete marketing infrastructure and strategies to support your business.

Checklists

Ensure you do all of the right things with complete checklists that continue to guide you through the process.

Templates

You don't have to struggle to create net new documents and processes. Instead, these templates will help you get to final delivery faster.

Example Curriculum

  MODULE 1: Expectations of an Early-Stage CEO As A Marketing Leader and Contributor
Available in days
days after you enroll
  MODULE 2: Hiring FTEs vs Contracting
Available in days
days after you enroll
  MODULE 3: Tablestakes - Brand, Website, Content, Social Media, Tech Stack
Available in days
days after you enroll
  MODULE 4: Marketing Automation
Available in days
days after you enroll
  MODULE 5: Contact List Building
Available in days
days after you enroll
  MODULE 6: Influencers
Available in days
days after you enroll
  MODULE 7: Budgets
Available in days
days after you enroll
  MODULE 8: Other Marketing Things
Available in days
days after you enroll

Choose a Pricing Option

By the end of this self-paced course, you will have…


A clear understanding of how to get started building an effective marketing practice

An infrastructure that can grow with the company as you begin to scale

Understood how to educate and influence your target audience to consider your solution

Who would benefit from Marketing Blueprint for Startups online course?


First marketing hire
Non-marketing employee tasked with running marketing
Founders
Startup CEOs
Employees wanting to learn more about marketing

FAQs


Q.   When does the course start and finish?

A.   The course starts now and never ends. It is a completely self-paced online course – you decide when you start and when you finish.


Q. Do I need a marketing degree to understand the concepts in the course?

A. No, a degree or previous marketing training is not needed. The course is designed to help anyone who is tasked with setting up marketing efforts for a startup, whether it be the first marketing hire for the company or a founder who has only a technical background.


Q. How long do I have access to the course?

A. After enrolling, you have unlimited access to this course for as long as you like.


Q. I have additional questions. Who can I speak with about getting them answered?

A. You may email the instructor, Rosa, at the following email address: [email protected].

Still not sure if this course is for you?

Check out my MasterClass, in which I discuss Brand Representation, taken from the lesson developed for the full course (Module 3, Lesson 2).